Acton, MA – (Marketwire – October 22, 2009) – The George Howell Coffee Company ( "GHCC"), a leading provider of specialty coffees in the vicinity of Boston, today announced the Specialty Coffee Association of America (SCAA) and the Specialty Coffee Association of Europe (SCAE), have their general brewing control solution, licensed, called ExtractMoJo ™ upgrade to their Gold Cup Program and related equipment for the educational training to its membership. "We are pleased Tell you about the SCAE goes live with the coffee and Digital Refractometer ExtractMoJo system SCAE Brewmaster Course at Headquarters in October, "said Paul Stack, SCAE Gold Cup Program Leader. "ExtractMoJo is now an integral part of both the curriculum and the SCAE Gold Cup SCAE Brewmaster kit," said Stack. Both SCAE and SCAA members can now be combined Versions of the coffee and refractometer ExtractMoJo software directly from their respective purchase SCAA SCAE and Resource Center. "The SCAA is proud to ExtractMoJo system as one of the instruments to be used for brewing better coffee, and have sold a specially packaged version exclusively for us GHCC since April 2009. The ExtractMoJo systemhas proved to be reliable Gold Cup brewing method for ensuring standards, "said Ric Rhinehart, executive director of SCAA.
ExtractMoJo for espresso are on display be at the event in HOST La Marzocco's Out of the Box Location: ArtMouse, located in Via Volterra, 12 target = "_blank" www.artmouse.it> this week in Milan. ExtractMoJo ™ offers a comprehensive functionality and a new espresso coffee refractometer.
"We are delighted that GHCC and their New ExtractMoJo for espresso as part of our Out of the Box event during HOST, "said Kent Bakke of La Marzocco.
ExtractMoJo ™ combines a simple software application and use a specially developed portable digital refractometer that the relevant data for users to quickly adapt their equipment to able to obtain required brew coffee that meets high quality, internationally recognized Gold Cup standards.
About The George Howell Coffee Company
Founded in 2003, the George Howell Coffee Company continues the tradition of specialty coffee excellence that began when George Howell founded The Coffee Connection in 1974 and one of the nation's first and finest specialty coffee chains. George also co-founded the Cup of Excellence, the world's first international coffee competition-internet auction (www.cupofexcellence.org), and has the U.S. Specialty Coffee Association of America Lifetime Achievement Award earned. GHCC today sources the world's finest green coffees, and roasts and distributes both its Terroir ® single-origin and GHH Select ™ coffee brands in New England and the U.S., see http://www.terroircoffee.com for more information. ExtractMoJo ™ and the coffee and espresso refractometer were led by Vincent Fedele, Chief Technology Officer and Chief Operating Officer of GHCC developed. For more information, go to www.ExtractMoJo.com.
About the Gold Cup Standard
The Gold Cup Standard was established in the 1950s to recognize and promote excellence in Brewed Coffee. Training and certification programs are of the Specialty Coffee Association of America (SCAA) and available to the Specialty Coffee Association of Europe (SCAE) for a certified brewmaster, and for retailers, roasters and restaurants whose specialty coffee properly brewed in accordance with scientific standards of quality.
About Reichert and GHCC
In collaboration with Reichert, a leading Provider of technology for refractometers for over 100 years GHCC has introduced two new Digital Hand-Held Refractometer, the r2mini Coffee and Espresso r2mini, to accurately measure the TDS TDS%% Coffee and espresso. Weighs only 100 grams, offers coffee or espresso r2mini accurate readings in the field in just a few seconds. A digital display makes the measurement fast and easy and provides temperature readings up to 0.01% resolution. The r2mini is waterproof to IP65 standards, is easy to use and runs 10,000 sample measurements on a series of AAA alkaline batteries (included).
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Article Source: ArticlesBase.com – ExtractMoJoTM Selected for Gold Cup Programs by the SCAA and SCAE
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